Maslow’s Hierarchy of Needs

At Iperdesign many different ideas, theories, methods, talents, and hard work go into meeting our clients' digital branding needs. Even something as different as psychology can be used to create a better brand. While none of us claim to be psychology experts one theory that can apply to what we do is Maslow's Hierarchy of Needs.

This Hierarchy and psychology as a whole could seem intimidating but is actually relatively simple.  Maslow's hierarchy of needs is a theory in psychology that shows what humans need and the order of importance for those needs. The needs are often shown as levels within a pyramid. From the bottom of the hierarchy upwards, the needs are:

  • physiological: food, drink, shelter, clothing, warmth, sleep
  • safety: personal security, employment, resources, health, property
  • love and belonging: family, friends, work, intimacy, sense of connection
  • esteem needs: respect, self -esteem, status, recognition, strength, freedom
  • self-actualization: desire to be the most one can be

We work with a focus on crafting a brand that uses one or more of these attributes. Different companies will want to appeal to different tiers. For Example, a soft drink company may appeal to physiological, whereas many tech companies will appeal to a mix of the latter four tiers depending on what they do. Some real-world evidence of this is portrayed in some of our client's brands. Stampone O’Brien Dilsheimer Law is a perfect and simple example of the safety tier. Since it is a Law firm the brand we create for them is all about keeping their clients safe and getting justice for them, which they do an excellent job of. IACE - Italian Language Center which is a place that helps people learn Italian, can apply to both the esteem and self-actualization tiers. This is because it can both help your self-respect and esteem, while also helping you become the most you can be by bettering yourself.

If you want to learn more about the work we did with Stampone and IACE here are their case studies:

https://www.iperdesign.it/work/stampone-digital/

https://www.iperdesign.it/work/iace-italian-language-center/

If you believe that your customer's needs can be met to a higher standard through the adaptation of Maslows Hierarchy of Needs, We would love to work with you to make your brand the best it can be!

By Drew Armstrong